Best Pillows 2025: Reviews & Comparison of Top-Rated Pillows from Leading Sleep Brands.

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Do I Need a New Pillow?

Chances are good that you will need a new pillow--if not now, then in the next year or two. Consider that your pillow supports your head and neck for hours at a time every night. Plus, it absorbs nasty things like sweat, skin flakes, and dust mites. The typical lifespan of a pillow is 1 or 2 years. To help you in your search for the best pillow, we offer the following tips. To begin, let’s discuss the main differences between the pillow types you’ll likely come across online. Finding top rated bed pillows that you find comfortable and supportive is easier when you know what to consider, such as your sleep position.

Best Pillow 2025: How to Find It?

Finding the best pillow in 2025 is all about understanding your unique sleep needs and preferences. Your sleeping position plays a key role in choosing the right pillow. Side sleepers often benefit from firmer, higher-loft pillows to support the neck, while back sleepers may prefer medium-firm pillows. Stomach sleepers usually need softer, thinner pillows to avoid neck strain.

Pillows come in a variety of materials, including memory foam, latex, down, and down alternatives. Memory foam provides excellent support and contouring, while down offers a plush, luxurious feel. Latex is durable and hypoallergenic, making it a great choice for those with allergies. For those with allergies, hypoallergenic or washable pillows are a must.

Tip: Many brands offer trial periods, so you can test the pillow at home and return it if it doesn't meet your expectations.

Read Reviews and recommendations to find the Best Pillow 2025: Check out our reviews to find top-rated pillows. For example, the Saatva Memory Foam Pillow and the Saatva Latex Pillow are highly recommended for their comfort and versatility, while the Saatva Down Alternative Pillow rates highly for being plush and hypoallergenic.

Common Pillow Types

Understanding more about the types of pillows online helps you narrow down what is right for you. You might already have a type in mind or want to try something new. Which one is “best” for you depends on the feel you prefer under your head, the support you are looking for, your favorite sleep position, whether you have allergies and other factors. We review many types of top rated bed pillows to help you find the ideal one for your bedroom.

The most common pillow types online include latex, memory foam, down, down alternative, feathers, and buckwheat. Here is more about each one:

Latex — This pillow type feels soft and offers cushioning that helps some people maintain proper spinal alignment by supporting the head and neck. These benefits may improve comfort for better sleep. Latex is also popular for its natural cooling properties, which may prevent overheating at night. There are many latex types, with natural latex being hypoallergenic.

Memory Foam — When sleeping on this pillow type, the memory foam material contours to the head and neck, supporting the spine’s natural curve, which may help relieve pressure for a more comfortable sleep. This pillow is known for keeping its shape well over time and may have a hypoallergenic cover. Our reviews explain whether a particular model of pillow suits certain sleeping positions. The best memory foam pillow for side sleepers may be thicker and firmer to fill the gap between the neck and head for adequate support. Meanwhile, several back sleepers find the best memory foam pillow is a medium loft for enough support and comfort. As for stomach sleepers, a low loft may prevent neck strain, making it the best memory foam pillow for many who prefer this position.

Down — The plush feel of this pillow type makes it one that you might prefer. The soft inner layer is often goose or duck down. While typically not the cheapest pillow type, down pillows are known for being durable and lightweight, with a fluffy, insulating feel that comforts some people more than synthetic ones. There are different firmness levels, with side sleepers generally looking for a firmer one than stomach sleepers.

Down Alternative — Often more affordable than down pillows, a down alternative one can feel just as soft. Some are also easier to clean than down. While down alternative can be natural, they are often synthetic. Polyester is a common synthetic fiber used. Down alternative may offer a cooler sleep than down that hot sleepers seek, and there are pillows online for a variety of sleep positions. The best down alternative pillow may be the one that offers the most features you’re looking for, such as cooling capabilities, with a suitable firmness and loft for your sleep style.

Feathers — Being soft and breathable is what feather pillows are perhaps most known for. Plus, they are generally easy to mold into the desired shape for neck support, which side and stomach sleepers may prefer. They may need frequent fluffing when they flatten, though, and they can be challenging to wash. This pillow type can be lower in price than down while providing a similar luxurious feel.

Buckwheat — As the name implies, this pillow type has buckwheat hulls as its filling. They are typically firm yet moldable to sleep on, which may help with keeping the spine in neutral alignment throughout the night to potentially avoid neck strain. A major benefit is being able to add or remove hulls to get the right moldability for the head and neck.

Finding the best pillow 2025 has to offer online is easier when you know what type is most likely to feel comfortable and supportive for you. Of course, other pillow features will likely be important to you, too; let’s discuss that next.

What Features Should I Look for in the Best Pillows?

Shopping for the best pillow is easier if you know what to look for. In the following sections, we list important factors to keep in mind.

Loft

The height of a pillow is known as its loft. The best pillow loft depends on your personal preferences, body type, and sleep style, so the bottom line is comfort. Keep in mind that loft is not the same as firmness. For example, a soft pillow with a high loft may end up flattening after you've slept on it for a while. Pillows are generally available in several types of loft:

• Low loft: Up to 3 inches high
• Mid-loft: 3 to 5 inches high
• High loft: More than 5 inches high

Some brands allow you to remove or add fill to adjust the loft in a pillow.

Firmness

The best pillow will offer an ideal combination of firmness and loft for your sleep preferences. For example, a softer, high-loft pillow may offer the pressure relief you need for your neck and shoulders. A firmer, low-loft pillow may be ideal if you prefer not to sink into your pillow.

Fill Materials

Pillows can contain a variety of fill materials, from memory foam to feathers. Fill materials can affect a pillow's firmness, contouring abilities, and overall comfort. For example, a down pillow will likely be firmer than a buckwheat-filled pillow.

Some people are allergic to certain fill materials, such as feathers or latex. If you have allergies, consider a pillow with a synthetic fill or labeled hypoallergenic or latex-free. Finding the best pillow 2025 offers becomes easier when you know whether its materials meet your specific sleep needs.

Temperature Regulation

Waking up in a sweat is no fun. Fortunately, some pillows are made with materials that help regulate temperature. Moisture-wicking fabric and phase change material are examples of cooling features that help keep you comfortable. Breathable fill materials, such as feathers or buckwheat hulls, keep the pillow cool by allowing air circulation.

On the other hand, traditional memory foam can trap heat as it conforms to your shape. If you tend to sleep hot, you may want to try a memory foam fill that is treated with cooling gel or made with breathable air pockets.

Ease of Care

Before buying a pillow, check the care instructions. Some pillows are easier to clean than others. Some are machine washable while others require dry cleaning. Certain pillows have removable, washable covers and others must be spot cleaned. Ask yourself how much time and effort you are willing to put into caring for your pillow, keeping in mind that a pillow should be cleaned 2 to 4 times a year.

Pillow Sizes - Best King, Queen and Standard Size Pillows 

Pillows are generally sold in standard, king, and sometimes queen size. Dimensions for the different US pillow sizes are:

• Standard: 20" x 26"
• Queen: 20" x 30"
• King: 26" x 36"

King size pillows are best suited for king and California king size mattresses. For all other mattress sizes, a standard or queen size pillow works fine. Standard size pillows are a common choice for those who have single, twin, full or twin XL size mattresses. It is important to note that standard sizes can vary by brand, so checking the dimensions before purchase can help you determine which suits your mattress and sleep needs. 

Choosing the best queen size pillow over a standard one can provide a more attractive look on a queen size bed. With an extra 4 inches in length than a standard size, the queen pillow is made generally to fit US queen size beds more precisely when laid side by side. The best queen size pillow for you is likely the one that provides the support and comfort you are looking for, along with other features important to you, such as temperature regulation.  

As for the best king size pillow, it offers more surface area than a queen one with an extra four inches in length. Sleepers who like to move around a lot at night may find that makes for a more comfortable sleep on a US king size mattress. 

Plus, two king pillows side by side usually fit great on a standard king size bed, extending fully across its width, whereas the shorter queen and standard sizes cover the entire span. The best king size pillow is an impressive 10 inches longer than a standard one; it would likely take three standard pillows to cover the width of a king size bed.

Our recommendation for the Best king, queen or standard size pillow is the Saatva Memory Foam Pillow.

Price

Price is often a major factor when searching for the best pillow. The lowest price does not necessarily mean the best value. A pillow that is made with premium materials may cost more, but it may offer better value if it is made to last longer. With that said, our best pillow 2025 reviews feature high-value options to meet a range of budgets. In other words, there are budget-friendly pillows available online.

Consider Your Body Type and Sleep Style

Your sleep style and body type are important factors when searching for the best pillow. A pillow should provide adequate support and cushioning without any gap between your neck and the pillow surface. Your head and neck should rest at about 30 degrees to keep the airway open and help prevent snoring.

Side sleepers often find a softer, high- to mid-loft pillow more comfortable because it relieves pressure in the neck and shoulders. Back sleepers may prefer a mid-loft pillow with a medium-firm feel. If you sleep on your stomach, you may need a firmer, low-loft pillow to maintain proper alignment.

Smaller-framed people may prefer a low-loft pillow to keep their head and neck at the proper angle. High-loft pillows are typically a good option for people with a larger frame.

Of course, every sleeper is unique. For example, some side sleepers find great comfort with the best firm pillow, while those who fall asleep on their stomachs gravitate toward the best soft pillow. The main thing is finding which one brings you the most comfort and support. As you may not always know which one that is most likely to be, we often include details in our reviews of the best bed pillows to help you, such as what sleep position it most suits.

What Kind of Sleeper are You?

Now that you know the importance of sleep style in choosing a pillow, the next logical step is to determine which kind of sleeper you are. Natural sleeping habits and how you feel in the morning determine which one you are:

Side

This is the most common type of sleeper in the US. You mostly sleep on your left or right side. You may curl your body slightly or keep your legs straight. You should feel straight or supported in this sleep style for greater comfort; for many side sleepers, that means using a thicker pillow.

Back

Sleeping on your back most of the night indicates you are a back sleeper. You may have your arms across your chest or at your sides. If your pillow isn’t supportive or pushes your head forward, you may wake up with neck discomfort.

Stomach

If you sleep mostly on your stomach with your head turned to one side and rarely sleep on your side or back, you are considered a stomach sleeper. You may have had the experience of a thick pillow straining your head or neck. A very soft or thin pillow reduces the chances of neck strain.

Combination/All Positions

You are considered a combination sleeper if you regularly move between positions through the night. You may start on your back and later in the night roll to your side, for example. Choosing a pillow that accommodates a range of sleep styles makes sense. As does looking for a pillow with breathable materials, since moving around can generate heat.

Choosing the Best Luxury Pillow

Creating a more luxurious sleep environment can help with relaxation. Improving comfort may lead to better quality sleep. That makes finding the best luxury pillow more than a treat; it has the potential to help you wake up refreshed.

While each top rated pillow has unique features, luxury ones tend to be made of premium materials. Which one is the best luxury pillow for you depends on the comfort, support, and special features that you want. Key considerations in finding the best pillow online for a more luxurious sleep include sleep style and materials.

An example of a luxury pillow material is kapok. This lightweight, fluffy fiber is a plant-based alternative to down or synthetic-blend pillows. Many top-rated pillows with kapok fill are known for being breathable, moisture-wicking, and eco-friendly. They have a soft, down-like feel. 

Other top-rated pillows online include those with high-quality memory foam, organic latex, or down-alternative materials. The right luxury pillow for you is the one that has the materials you prefer, regulates temperature well if you tend to sleep hot, and suits your favorite sleep position.

Consider Sleep Position

Your sleep position affects which luxury pillow will most likely be comfy and supportive.

• Side sleepers may prefer the best firm pillow made of premium latex for filling the gap between the head and shoulder and keeping the neck and spine aligned. Another choice to consider is a pillow with a moldable or adjustable fill, enabling side sleepers to customize the loft and firmness to personal preference.
• Back sleepers often choose medium-firm luxury pillows to cradle the neck and lift the head slightly without tilting it. That may help align the head, neck, and spine for less pressure on the lower back and spine health.
• Stomach sleepers may benefit from the best soft pillow in down or another high-end material to help prevent neck and back strain.
• Combination sleepers who regularly sleep hot may find the best bed pillows to be medium-firm and made of top-quality memory foam that adapts when switching between different positions. Look for top-rated pillows designed for all sleep positions or have adjustable filling so that they are more likely to meet the different support needs of each position.

Luxury Materials

You may prefer certain materials over others when shopping for the best pillow online because you find them comfortable, due to allergies, or for another reason. The best luxury pillow for you may be hypoallergenic, organic, or all-natural. Popular premium fillings for a top rated pillow include:

• Down
• Memory foam
• Latex
• Down alternatives
• Kapok

For example, consider the firmness level most likely to suit your favorite sleep position when choosing the best down alternative pillow:

• The best soft pillow is most likely to suit stomach sleepers.
• The best medium-firm pillow works well for many back and combination sleepers.
• The best firm pillow tends to suit side sleepers best.

The best down alternative pillow mimics down but is hypoallergenic; many leading ones are soft and breathable.

For those who want down pillows, it may be because of the soft, lightweight feel. Some down pillows feel as though one is sleeping in a five-star hotel.

Finally, while budget is not always a primary consideration when looking for luxury items, it still can feel good to know you are getting a top rated pillow at a great price. Those looking for certain premium materials because of allergies can find the best pillow online for less in some cases because of online-only promotions.

Best Adjustable Pillows: Benefits and What to Look for

When shopping online, you may look for the best adjustable pillows for side sleepers and other sleep styles. They are popular for the many potential benefits, so we discuss that below, along with common considerations to help you find the best adjustable pillow.

Top Benefits

While they vary in design, materials used, and features, the best adjustable pillows generally have high-quality construction to offer longer-lasting benefits, including:

Custom Comfort and Support – Many of the best adjustable pillows allow you to adjust the loft or firmness, or both, to suit side, back, stomach, and combination sleepers. Being able to fine-tune the pillow to your sleep style, shoulder width, and preference for feel can elevate comfort and support for a better rest.

Leading adjustable pillows with breathability and cooling features can further elevate comfort. Ones with cooling technologies and high-airflow designs regulate temperature and wick away sweat to help you stay asleep. Those who tend to sleep hot may look for this type of pillow.

Proper Alignment – Altering the pillow loft enables you to get the proper height to keep your head, neck, and spine in alignment. That can potentially reduce discomfort during the night and morning stiffness.

For example, the best adjustable pillows for side sleepers let you customize the loft to fill the gap between the head and shoulder, supporting the neck curve and providing pressure relief for the shoulder. That may provide pain relief for some sleepers and encourage the body to relax to fall asleep.

Long-Term Value – Instead of choosing separate pillows for different sleep styles, the best adjustable pillow can adapt to all positions. Its ability to fit a range of needs is one reason this pillow is an excellent value, as are the high-quality materials that typically hold their shape longer. Plus, some of the best adjustable pillows for side sleepers enable you to add or remove fill to refresh loft and comfort for greater longevity.

How to Choose the Best Adjustable Pillow

Among the common considerations are:

• Look for pillows with removable or adjustable fill to tailor height and firmness to your sleep position and preferences.
• The best adjustable pillow with breathable and cooling materials wicks away moisture and encourages airflow to maintain a comfortable sleep temperature.
• If being easy to maintain is important to you, a pillow with a removable, washable cover is likely one to consider as part of a hygienic bedroom.
• Being able to adjust its fill means the pillow offers personalized support to meet your needs. This quality is especially important for many combination sleepers who regularly switch positions.

Often, the best adjustable pillows for side sleepers and other people have a trial period and a manufacturer’s warranty. Both can increase a pillow’s value by protecting your investment and reducing risk:

• Many leading brands online include a trial period with the adjustable pillow. That gives you a certain amount of time to test it at home to decide if it is right for you. Being able to return or exchange it within that window if it is not as expected increases confidence when shopping online.
• An included manufacturer’s warranty is a must-have for many people shopping online for the best adjustable pillows. A warranty shows the brand stands behind the quality of its product and indicates quality construction. It can also extend the pillow’s lifespan and avoid repeated purchases, increasing its cost-effectiveness.

How to Shop for the Best Pillow

With so many brands and types of pillows out there, how do you find the right pillow for you? We offer guidance to make your search for the best pillow easier.

Check Our Pillow Reviews

When it’s time to buy a new pillow every year or two, you want the search to be as easy as possible. That's why we research leading pillow brands and post reviews all on one website. On the page above is a feature list and a convenient comparison table of leading pillows, and you can easily click through links to read full reviews. Each review covers the main features, potential benefits, and any limitations of the specific pillow. To help you find the best king size pillow or the best queen size pillow for your bedroom, the reviews also often include their dimensions and whether there is an included warranty and sleep trial. We also include the sizes available for the best bed pillows we review, a list of main features, and other important details.

Shop for the Best Pillows Online

Thanks to the internet, shopping for top pillow brands is more convenient than ever. You can browse brands any time of day or night without being hassled. You don't have to drive to multiple stores, and you may even find online-only discounts. After you order a pillow online, all you have to do is wait for delivery to your door. Many top rated bed pillows include free shipping to eligible locations, saving you money in addition to the convenience of home delivery.

Top-rated pillows are also often available online at a lower price than in physical stores, saving you money. There are many reasons for their affordability, including online stores having lower overhead costs without sales staff or a brick-and-mortar property rental. Also, as you buy from the manufacturer, there is no middleman, which would otherwise increase prices. Online-only sales from time to time further reduce the price tags of leading pillows without lowering the quality.

Look for Trial Periods and Warranties

Take advantage of risk-free sleep trials that come with many leading pillow brands. The length of the period varies by company, with many top brands offering at least 30 days to give you a chance to use the pillow at home in your own bed. If you decide that the new pillow isn't right for you, just contact the company during the trial period for a return and full refund, provided the relevant policy conditions are met.

Also, check the product warranty, which is usually available to read online. Pillow manufacturer warranties can vary widely, from several months to 1 year to a lifetime. A warranty usually states that the company will repair or replace a pillow that has defects caused by poor workmanship, if the company agrees that those defects are covered under the policy. Choosing top rated bed pillows with included warranties makes sense for many people. This type of protection builds on the value of the best pillow online, indicating it is more likely to be reliable and high quality.

What are the Best Pillows in the USA?

Our reviews of leading pillow brands are written to make it easier to find the best pillows. Check out our detailed comparisons and recommendations for top pillows 2025. Read some of our best pillows 2025 reviews:

Saatva Graphite Memory Foam Pillow

Layla Kapok Pillow

Eli & Elm Side Sleeper Pillow